Agents Realtors

What Is SEO?

SEO, or Search Engine Optimisation, is a method of improving and enhancing the traffic that reaches your website through targeted techniques that make your company appear as early as possible on a page of search results. That's obviously a highly desirable situation to be in - after all there's no point in having an amazing website that no one sees, and the higher up you are on a list of search results, the more likely a potential customer is to click through to your site.

SEO works through analysing popular search terms and the way people find you, and then using this data to adjust your website construction and content appropriately. SEO is not the same as paying search engine companies to host an ad - it is intended to take advantage of the algorithms that produce 'normal' (known as organic) search engine results.

Local Application

Estate agents and letting agencies are businesses that are particularly well suited to use the power of SEO, as they have a very local focus. Providing a local service is excellent with respect to search efficiency, as most people will be searching with specifics such as 'flats to rent in Bristol' rather than just 'flats to rent'. The narrower the search terms, the less competition there will be within the results. Most industries have to compete on a national or global ground - property businesses do not have this problem. With a greater level of precision in a standard search, SEO tactics massively increase in effectiveness.

An intelligent investment

Most companies these days do know that they need to pay attention to online marketing if they hope to have any chance of success. But with so many different options available, it can be difficult to know which choice to go for in order to get your money's worth. A pay-per-click campaign can seem like a tempting option, but it is unwise to leave this as your only strategy. It may be quick to set up and relatively simple to understand, but it can also be incredibly expensive. If the keywords you want to use are popular, the cost can be really prohibitive. In addition, if you set a 'per day' budget limit, you are potentially missing out on a lot of traffic once that limit has been reached.

The Long-Term Approach

A strong SEO system will incorporate aspects of your website design such as navigation, search engine-friendly URLs, and good keyword analysis and placement for your content. It should also cover your external online presence via link building and social media. Ideally, your online marketing strategy should not be an afterthought, but an integral part of your business plan.

Within the estate and lettings industry, SEO is an excellent option for a tight, focused campaign that can still produce good results for a reasonable cost. Pay-per-click ads are the equivalent of renting a property - you only benefit from them while you are still paying. But investing in a long-term SEO campaign is more like buying a house - once you have made the initial outlay, the benefits and the value of your SEO just keeps on growing.

Estate Agent SEO provides a comprehensive range of services to help UK estate agents and letting agents improve their online visibility, boost website traffic and gain higher search engine rankings.

For further information please call 01722 414 300 or visit http://www.estateagentseo.com/

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